WYOMING
ATHLETIC TRAINERS' ASSOCIATION
Education & Branding
Athletic Training Terminology
Use accurate terminology when referring to the athletic training profession. “Athletic trainer” or “AT” are the preferred terms; “trainer,” “certified trainer” and “student trainer” should be avoided. NATA also recommends “athletic training facility” rather than “training room.”
Media & Public Resources
NATA provides media resources, fact sheets and educational materials to help journalists, organizations and the public accurately describe athletic trainers and the role of athletic training in health care.
What Is an Athletic Trainer?
Athletic trainers are highly qualified, multi-skilled health care professionals who provide injury and illness prevention, emergency care, examination, clinical diagnosis, therapeutic intervention and rehabilitation.
WyoATA Brand & Logo Use
Please use WyoATA logos in their approved form and maintain their original proportions and colors. Logos should not be distorted, redrawn or altered when used in digital media, print materials or presentations.
DOWNLOAD WyoATA LOGOS
Where Athletic Trainers Work
Athletic trainers work in a wide variety of settings, including secondary schools, colleges and universities, clinics and hospitals, physician practices, occupational health, public safety, military and performing arts.
WyoATA Colors & Typography
Consistent use of WyoATA’s colors and typography helps maintain a recognizable and professional identity across digital and print materials.
Primary Blue #006196
Light Gray #d2d2d0
Charcoal/Black
Montserrat — Headings
Sans Serif — Supporting text
Preferred Athletic Training Language
Preferred:
Athletic trainer, AT, athletic training, athletic training facility
Avoid:
Trainer, certified trainer, student trainer, training room, ATC used as a noun.